Monday, September 19, 2016

India Runway Week Season 7: The hottest looks straight off the runway on Day 2

The second day of India Runway week Season 7 in association with Big Boy Toyz started with college students doing the ramp walk in the designs of the students from Appejay Design Institute. Apeejay Design Institute is the Knowledge partner of India Runway Week Season 7. Soak in the paradise of this diverse extravaganza and celebrate the ultimate style. Each student has dexterously worked on every individual collection and extracted the best vision from their creativity.

The second show of the day started with “Euphoria” by Disha Doshi Gandhi. Captivating Ikat patterns have been used, whose colors reflect local heritage and are bright and contrasting, as per the theme of the collection. Geometry plays a considerate part within the whole collection. Since winter/festive collection, we have used jackets, overcoats and scarves to complete our looks. Designer has used Vionnet draping techniques implying the digital, futuristic structure that a person distingerates into. VIDA DE FRIDA by Designer Payal & Zinal is based on the theme- age of UNGENDER, where its the person that matters and not their Gender. It is because, today, people have a balanced identity that includes the virtues of both the Genders. And both the male and female personalities are coming to accept the “Other Side". Kantha by Stuti Shan is an primordial craft, made by the women of Rural West Bengal. Bolpur-Shantiniketan is essentially famous for its ethnic and creative Kantha embroidery all over India. Every stitch of this embroidery is hand sewn. It takes nearly 3 to 4 months to complete 1saree. The motifs depict ancient Art, Nature, the cycle of Life, and the interpretation of the vast universe. With the combination of colors and motifs beautiful designs and art is made. The collection is more like a piece of art as it tells the untold story of karigars, their hard work, the elements of mother Earth with cohesion of indo western designs.The collection will remind people the beauty of kantha.

Rachat by Shruti and Rohan ‘s collection revolves around the personal emotions of an army girl. How at first she is very determined about her duties and responsibilities as a Jawan. She goes through a rigorous training process for which she was not mentally ready at the time, but she does it anyway. She starts missing her family, friends and basically her whole life before joining the Armed Forces. The clothes through their silhouettes represent the loneliness, distress and confusion she is going through. The whole transformation that she goes through is documented through the silhouettes and cuts of the ensembles. The collection is ripped and tattered at certain parts to represent the immense stress she is going through. The embellishments come in wherever her memories and dreams are penetrating their way through her tough exterior.

THE FLUTE ENCHANTER by Manika Surekha is the inspiration of the collection comes from the magnificent life of lord Krishna. Use of hand painted motifs with a fusion of fabrics forms the center of my collection. While keeping my inspiration as my focus in all my creations, the garments are very fresh and modern. The exaggerated flow in the garments is perfect for all body types. People long for the enchantments and gaieties of the rich lifestyle of lord Krishna and that is exactly what my collection lends. Enchanting flowers, peacocks, cows are symbolic of my collection which is in hues of the color blue. The use of many fabrics in one garment is my USP and that has been used extensively in this collection. '' THE INDIAN DISNEY STORY'', by designer Mithi Kalra, speaks for itself. Dresses, gowns suited for a Princess , based on the traditional art of Madhubani, hand embroidered on pure silks and organza . The collection wonderfully and imaginatively combines the grace of a bygone era, with the modern day fashion. Creatively designed Gowns and dresses are certain to catch the imagination of the young generation not only in India but the world over. Madhubani painting is practiced in the Mithila state of Nepal and in the Bihar state of India. Painting is done with fingers, twigs, brushes, nib-pens, and matchsticks, using natural dyes and pigments, and is characterized by eye-catching geometrical patterns. There is ritual content for particular occasions, such as birth or marriage, and festivals, such as Holi, Surya Shasti,Kali Puja, Upanayanam, Durga Puja.

PERSIAN STORY by designer Ravneet Toor is inspired from the tales of Persia. Indian bridal wear inspired by the beauty of the majestic empire will be seen on the ramp. Flowy silhouettes and intricate handwork with the mix of royal colors.
every garment is made with careful planning keeping in mind the brides that want comfort without compromising the royal look of the bridal wear. the traditional wear contemporized to suit the modern bride!Foram Rambha’s concept is gowns which are flowy & combined with Indian and Western culture. His inspiration is floral designs, which will also see variations of different floral designs in embroidery patterns which are both Indian and Western. The colors used is from o-1 that is from pastels to vibrant drank colours. The outfits can be worn in a cocktail as well as a wedding reception ceremony.

Inspired by our nation’s winning drive, “SAVE THE GIRLD CHILD”, ‘SAHIRA BY YASMEEN MEHRA’ presented the New Winter/ Festive collection ‘ERUBESCENT’, ‘The Blooming Flower. The show depicted the evolution of a bright girl child to a shining woman of today. It brought together the little girl stars and the charming women on the ramp stylishly dressed in the exclusive designs by Yasmeen Mehra. The collection symbolizes the inner beauty and innocence of a girl child evolving into an attractive woman who still has a heart of gold.

“Three Musketeers of Nature”, an winter festive collection by emerging designer Radhika Jindal showcases an amalgam of the floral and faunal motif and a direct contrast to the somber colors of fall with its exuberant hues of Deep Electric Blue, Turquoise Blue, Watermelon Pink and Sunflower Yellow. If your heart is not throbed by the use of vivid and bright colors in floral and faunal motifs,the lady bug will give you love bites to remember. The collection symbolizes the best of friendship that exists in nature when every morning the butterfly and lady bug take inspirations from their furry friends. Actress Esha Gupta turned showstopper for designer Yoshita Yadav at the Indian runway week 2016. The designer showcased her collection inspired by the city of Lucknow which remains the fashion capital of Northern India. "In this season's collection, we at Yoshita Couture have used 100 per cent. Indian woven Raw Silks, woven in Varanasi and Bengaluru, depending on colour specifications. "In this collection, one can see a vivid representation of motifs taken from most famous Mughal monuments of Bara Imambara, Chhota Imambara, and the Rumi Darwaza," said the designer in a statement.

Magiska by Shalini is a reflection of Indian heritage of rich textiles and centuries old craftsmanship. It is the modern interpretation of Indian classical silhouettes coupled with an evergreen shelf life that makes each product extremely unique - a classic that can be passed on from one generation to the next. Each piece has been hand-crafted and embellished with traditional decorative motifs and emblems, such as crystals, pearls, zardosi and patch work, and intricate threading techniques, such as Mukesh embroidery.

ABOUT: India Runway Week
India Runway Week is Asia’s youngest fashion trade event. Each season of the much-awaited IRW introduce new talent and places young Indian designers firmly on the global fashion stage. IRW provides a platform for both established and upcoming talented designers but also introduce fresh designers to showcase their collections. This gives them excellent business opportunities from both bulk and retail buyers. In addition to facilitating the exchange of ideas and networking interactions between designers, buyers and affiliates, the event provides an enriching experience for everyone.
About Indian Federation for Fashion Development: IFFD provides the opportunity for fashion industry members, both new and old, to create networks that will facilitate action and inspire industry growth. IFFD provide useful & up-to-date information to keep the industry on top of what is happening locally and abroad, to make it more competitive and to encourage a thirst for quality education.

IFFD provides a marketing platform for all within the industry; from the student who want to share her talent to the household names we have come to know and love. By increasing local and international awareness of Indian brands and talent, IFFD hope to inspire increased demand and brand loyalty. With these primary directives IFFD hope to assist in creating a positive knock on effort that will facilitate job creation and growth for the industry.

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